Growth Tips

What we learned about sales emails from Donald Miller

Back in January, Shay shared how our team would be learning from two educators this year, one of them is Donald Miller.

Donald Miller is the author of Storybrand and the creator of Business Made Simple University. He teaches all about simplifying your brand messaging and writing compelling copy that inspires action and drives sales.

Writing is something us small business owners and entrepreneurs have to do often so who better to learn from than a total pro!

In this post, we’re sharing our favorite nuggets and aha moments from the sales email module inside of Business Made Simple.


We tend to want to give people access to their freebie right away and think that capturing their email is enough. In Marketing Made Simple we learned that we should always deliver our lead magnets via email because it starts warming up your lead to seeing your name pop up in their inbox. This also gives you the opportunity to deliver extra value and lay the groundwork for what they can expect from you next.



One of the things we love most about Donald Miller, is how his enthusiasm towards being bold & concise. When it comes to writing sales email, Donald believes you should start asking for the sale the second your target customer joins your list because this is when they are most primed to convert



According to Donald, repetition is key and we couldn’t agree more. A P.S. is our modern-day TL;DR (Too Long; Didn’t Read). It should get to the gist of your email in 1 sentence and include a limited time offer or call to action.



Believe in yourself and your product and write with confidence. Stammering over your words, not using clear language and using too many commas makes people believe you less. Don’t let your insecurities come out in your copy & write with confidence. “People will go where you tell them to”. Genius! 



This is Donald Miller’s simple formula for positioning your product as the way out of your customer’s pain point. When writing sales copy, identify their problem, objection or pain point, position your product as the clearcut solution and paint the picture of how your customer will feel and what they will be able to accomplish as a result of your product or service. Boom.



This was one of our favorite tips and caught us by surprise! We love the perspective of having fun with your writing and letting your personality shine through. People love to be entertained and to read a great story so if you’re feeling stuck and don’t know how to get started, try this tip.



No matter how many courses you take or how many strategies you learn, you won’t make a sale if you don’t take action on what you have learned. Get out of your own way and just go for it. Pen to paper, and write! 


After this module in Marketing Made Simple, we took a ton of notes and walked away with practical tips we could implement immediately to our own funnels. Which was your favorite takeaway? Will you be checking out Donald Miller? Tell us in the comments.





Leave a Comment +

  • Albany Hayes says:

    I am familiar with time-blocking, but have never had it broken down to me this thoroughly. I have learned from trying it out, that blocking out chunks of time and designating them to specific projects has left me feeling productive and accomplished at the end of the day. However, I need to start exercising prioritizing the tasks that are essential to the growth of my brand. With this how-to guide, I believe I now can. Another great takeaway… Megan’s advice on setting timers to act as transitions and time-management for tasks. Great idea!

    • Shay Cochrane says:

      We’re so glad to hear of your success! We wish you continued success with time-blocking and look forward to hearing more about how you thrive with this system!

  • Crystal Hannah says:

    I loved all the tips! I will definitely be incorporating them. Thanks for sharing the hours you are able to work in a week. I only have childcare 3 mornings a week (15 hours total) and have to do all my work within that period of time so it really helps seeing other successful people making it happen!

  • Amber Zarcior says:

    Love this insight! Donald Miller is brilliant!! I’m so glad y’all enjoyed the experience learning – I’ve been wanting to take the course too so this might of been my hint to sign up 🙂 Thanks for sharing!!

  • Kacy Paide says:

    I’ve been a huge Don Miller and StoryBrand fan for years! I’ve gifted his books more than any others. I’ve also taken the Business Made Simple courses and marvel at how entertaining and helpful they are. Just this summer I revamped my free offer (PDF) and rewrote all of my autoresponders StoryBrand-style to a T. Anyone reading this – subscribe to everything of his, read his books, and buy his suite of courses at Business Made Simple. I’d be lost without his sage advice! It was so nice to see you share him here.

  • Erin says:

    I’m a StoryBrand Certified Guide and it was so fun to see a Social Squares email about Donald Miller and the StoryBrand course pop into my inbox today.

    “Execution is what matters most” is what I tell my clients all the time and it’s still the hardest for me when it comes to my own email marketing.

  • Jen says:

    this was so great, guys! thanks! <3

  • Dae says:

    Wow! I will definitely be checking out Marketing Made Simple! Thanks for this post.

  • Vina Howell says:

    Wow, those are some really great tips, thank you. I’m heading over to Amazon to purchase Marketing Made Simple.

  • Jill B Nissen says:

    I love the bright pastel collection! I could never choose just one color!

  • Kristen says:

    This post will definitely help us incorporate some great content into our existing content plans! This type of content makes biz social media pages so much more interesting!

  • Kim Stoegbauer says:

    Thanks for these great tips! I haven’t analyzed my instagram posts in a long time and it was fun to see the most popular posts! I will study them and use that data to determine what my followers love! xo

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